2011-06-30
Pekka Rantala Managing Director of Fazer Bakeries & Confectionery business area
M.Sc. Econ. Pekka Rantala (45) has been nominated Managing Director of Fazer Bakeries & Confectionery business area and member of the Group Management Team as of 1 September 2011. Rantala has very broad experience in leading international business operations, marketing and building brand recognition. Before joining Fazer, he worked as SVP, marketing at Nokia, being responsible for the group’s marketing, marketing communications and brand strategy worldwide. Fazer Bakeries & Confectionery operates in eight countries, the turnover for 2010 was 940 million Euros and it employees 9 200 persons.
For the past 17 years Pekka Rantala has held several senior leadership positions in business management and marketing on the local, regional and global level at Nokia (pls see the enclosed CV). Prior to the worldwide marketing head role, Rantala was responsible for Nokia’s business in Europe, including also business in Russia and other CIS countries, with the task to increase the sales and the market share.
‘One of Pekka Rantala’s strengths is wide experience in managing an international and rapidly changing business, extensive knowledge of marketing, and strong leadership skills. He also has great strategic skills,’ says Fazer’s President and CEO Karsten Slotte. ‘Fazer’s goal is to continue growth and expansion on international markets using its strong brand portfolio. We need true professionals in building up international business in order to reach our growth targets,’ continues Slotte.
Additional information:
Karsten Slotte, President and CEO, tel. +358 40 507 7065
Ulrika Romantschuk, SVP, Communications and Stakeholder Relations, tel. +358 40 566 4246
CV and photo of Pekka Rantala: www.fazer.fi/kuvapankki "press/appointments"