In Fazer Group, and in the food business in general, among the most important topical issues relating to corporate responsibility are the globalisation of business, growth of retail chains, closer collaboration between raw material and service suppliers as network economy is becoming more common, availability of competent labour force, constant tendering of restaurant services and possibilities to affect climate changes. The international operations of Fazer Group have grown fast during the past few years.
Fiercer competition and the concentration of retail chains in larger and larger units make taking care of one’s competitiveness more important than before.
Fazer Group tries to meet the challenges by increasing the efficiency and cost-effectiveness of its operations. Strong brand products of high quality and excellent service are the basis for long-term business operations. In addition to them, constant improvement and regeneration are prerequisites for continuity.