The requirements from the authorities are usually related to abiding by legislation. The expectations of the society towards companies, including Fazer, are constantly increasing. Companies are expected to act in an ethical way with regard to environmental issues and to offer consumers responsibly produced products. The basic task of companies as a provider of jobs and a taxpayer is still significant.
Organisations and other opinion leaders actively participate in social discussion and demand – in addition to abiding by legislation – active measures from companies to, for example, protect the environment and improve the responsibility of the supply chain.
The players in the media field expect Fazer to communicate in an open, fast and reliable manner.