In order for us to be able to keep our promise and earn the trust of the consumer we must constantly develop. In addition, we need to tell the consumer about measures taken and be prepared to take in feedback and ideas for further development from the consumers. That is why we have a constant dialogue with our stakeholders, including consumers.
In addition to the physical quality, the modern consumer demands responsibility, the so-called ethical quality from the product. The definition might mean different things for different consumers and it might also be emphasised in different ways. Typically, the environmental impacts of a product or service during its whole lifespan attract interest as well as the working conditions of the people working in the production and supply chain.
Consumers are also interested in the safety and quality of products, product development, nutritional facts, packages and packaging markings as well as marketing and consumer communication.