Fazer Lifestyle Foods' ambition is to become one of the leading plant-based players in Northern Europe.

Fazer Lifestyle Foods, established in 2017, aims to response to the increasing demand for healthy and plant-based food particularly amongst modern, health-conscious consumers with sustainable lifestyles. This means focusing on non-dairy, breakfast products – such as porridge, cereals and mueslis –, on-the-go snacking and smoothies.

The list of Fazer Lifestyle Foods' brands includes Fazer Aito, Fazer Alku, Fazer Willja, Frebaco, Froosh and Fazer Xylitol.

  • Fazer Aito offers oat drinks and non-dairy snacks and cooking products made of Nordic oats.
  • Fazer Mills' consumer products, such as oat rice, porridges, cereals and mueslis, are available with the brands Fazer Alku, Fazer Willja and Frebaco.
  • Froosh smoothies consist of 100% fruit and vegetables without any additives.
  • Fazer Xylitol is the world's first industrially produced xyliltol from oat hulls.

Fazer Lifestyle Foods operates also in business-to-business providing its customers with high-quality grain and non-dairy products and Foodtech solutions.

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