Living my life

Real life is unpolished, genuine, and palpable. We want to encourage people to lead their own lives and to be proud of who they are, just the way they are. We wish to spur them on to show they care – about themselves, others, and the world around us. 

Life is sweet, when it’s based on listening to yourself. This we learned from Karl Fazer himself, who pursued his dream profession despite his father’s expectations. To this day, we’re cherishing everyone’s right to be exactly like they wish. Live bravely in a way that feels right and true to you. We believe that is an important ingredient of happiness and well-being. 


Real life isn’t a fairytale – it’s way better.

Northern magic. Made real.