In the 2020s, people want to live responsibly and healthily, reaching for more sustainable lifestyles, well-being and a balance in their lives. We at Fazer believe that by adding a little extra joy to everything we do we can create meaningful moments that make each day better. We see food as a solution, and we want to create food experiences that do good for the people - and the planet.
We know that meat and dairy production pose challenges to the environment: Scientists have estimated that they are responsible for up to 60% of all greenhouse gas emissions caused by agriculture, yet meat and dairy products provide only 18% of the calories and 37% of the proteins consumed in the world*. That is why introducing more plant-based products is one of the four main goals of our sustainability work.
But what does plant-based really mean?
By plant-based we mean products that contain no animal-derived ingredients, such as milk, honey, eggs, meat or animal fats.
In practice, plant-based at Fazer means the same as vegan. These products may contain small traces of animal-derived ingredients, such as milk or eggs, if they are produced in production facilities where non-vegan products are also produced.
To help you recognize our plant-based products in the shops, we have introduced Fazer’s own vegan symbol. We use this symbol to mark our vegan products in all of our product categories.
Today's people are interested in plant-based products
The interest in and demand for plant-based products keeps on growing. Many want to cut down on eating meat and animal products to help fight climate change, or to boost their own well-being. Plant-based products that are rich in fibre may indeed help prevent several health problems – this has been explored in scientific research, and it is also reflected in Nordic nutritional recommendations.
In the last few years, vegetarian diets have made their way from the ideal of a small minority into a part of main-stream dietary choices. Veganism is one of the hottest trends in the world of food right now, as is flexitarism, which combines vegetarian diets with meat eating.
Plant-based also connects with the brain-friendly products we have investigated in the Fazer Brainhow® program. Several plant-based products are a good choice for the environment and the planet, but also for the well-being of the brain, as well as cardiovascular health.
We monitor our progress towards our targets closely
We are committed to increasing the share of plant-based products in our portfolio by 2030, and we monitor our progress carefully. In the last few years, Fazer Lifestyle Foods has already introduced various oat-based products to the market: oat drinks, oat blocks that can be used like tofu, as well as various spoonable snacks. We are looking forward to more novelties from Fazer Lifestyle Foods, and they play an important role in boosting our plant-based product selection.
To be able to keep track of our progress towards this goal, we monitor the share of plant-based products in all our businesses. The share of plant-based products has grown over the years: in 2015 it was 36% and in 2019 already 48%.
We have not set an exact percentage target for this goal. The most important thing is that the share of plant-based products continues to grow and we will be able to offer more sustainable, plant-based food experiences in the future.
*Reducing food’s environmental impacts through producers and consumers 2018, University of Oxford