Our mission: Food with a purpose
Our mission describes our reason for being. Food with a purpose means that we create magical moments by pouring love and dedication into each bite and experience – and people’s lives. We add a little extra joy, well-being, inspiration, passion and love to everything we do. We want to make a difference every day and:
• Enrich people’s lives with our products and services
• Offer wholesome, tasty, and environmentally conscious solutions
• Create healthy and easy-to-eat products enjoyed any time, any place
• Seek new solutions to bring convenience into hectic lives
• Considering our impact on people, planet and business in all we do
Our vision: Towards Perfect Days
Our vision is our guiding star, setting a clear direction for our journey. This is how we are united in our spirit, values and the way we work: Towards Perfect Days. Any moment has the power to change the course of a day – for the better.
We want to be part of those memorable moments that make a perfect day by:
• Enabling individual choices and experiences that bring joy and well-being every day
• Embedding our values and heritage in our innovations, serving people all day
• Making magic happen. Together.
• Facilitating desirable and authentic experiences around food
• Creating the next food pleasures and traditions for sustainable lifestyles
Read more about our vision and mission