The collaboration between Tove Jansson and Fazer started early on in the 1950’s. The first Moomin sweets were launched in 1957.

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The success of Moomin cartoons even abroad convinced the marketers at Fazer that the phenomenon would soon reach families even in the remotest parts of Finland. Four bags of hard candies and a roll of pastilles were launched, decorated with Moomin characters. Moomin is easy to say and remember, and soon you will be happy to hear the sound of your cash machine, says the letter to shop keepers from 1957. Picture2.pngPicture3.png